Thursday, 8 October 2015

New Honda Jazz Considered in 2015 Hottest Cars to Date


As the sales figures for the first half of 2015 have been analysed, many manufacturers will be planning out changes to their marketing strategies. However, Honda is not likely to be among them, as the new Honda Jazz is considered to be one of the hottest cars to date in 2015. The Honda Jazz 2015 range was predicted to be a strong seller, but even the Japanese auto giant could not have anticipated how firmly this new model has been embraced by the Australian car buying public.

The Top Seller:

Unfortunately, the new Honda Jazz could not take the crown as the top growth seller of the year so far. This honour was taken by the Subaru Outback, which has sold 5465 units so far this year. When you discount brand new models, which are selling well, this is a very respectable sales growth figure for this established model. Since the SUV segment is going crazy with demand at the moment, it was no real surprise that this SUV crossover is selling more than the Honda Jazz 2015 range. The Outback sales were up 312.5 percent on the 2014 year to date sales figures, which is an additional 4140 units sold.

New Honda Jazz Sales:

The Honda Jazz 2015 range almost hit the sales highs of the Outback with mid year to date sales of 5139 units. This impressive performance is up 162.3 percent on the 2014 figures, which means that the brand shifted an additional 3180 units compared to last year. This variant is approximately a year old as a new generation, which does contribute to popularity, but Honda have also initiated very sharp pricing across the range, making this model even more attractive. The Honda Jazz superb sales performance has contributed to a 10.2 percent increase on light car sales for 2015. The model  is now catching up to segment leaders Mazda 2 and Toyota Yaris rapidly, so who knows who will take the 2015 light car sales crown at the end of the year.

Honda Overall Performance:

Honda are enjoying a great sales year, thanks to the new Honda Jazz and the introduction of the HR-V. The new Honda SUV model has racked up sales of 5191 units so far this year, since it’s introduction in February. While some of their models are struggling with sales, the superb performance of the Jazz and the HR-V has meant that the brand is enjoying a 33.4 percent YTD sales growth compared to last year. With the new generation Civic anticipated before the end of the year, this could mean that the brand will finish on a real high, chasing Mazda to try for a podium slot when the end of year figures are announced.

If you would like to know more about the Honda Jazz 2015 range, contact us at (08) 9317 5700 or please visit http://www.prestigehonda.com.au/ . We have an extensive selection of new and preowned Honda models including the new Honda Jazz. Our sales team are available to answer any queries or arrange your test drive.

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